2026. február

Introduction

We warmly welcome the readers of the 2026 issue of Hungarian Quality. This issue focuses on topics that reflect the economic, social and technological transformations of our time, and also point out that the issue of quality now goes far beyond traditional organizational and regulatory frameworks.
The first study in our compilation examines the world of cryptocurrencies in the light of generational digital divides. The analysis seeks to answer how the awareness and use of digital financial instruments evolves among different age groups, and how technological openness, financial awareness and digital competence shape the social spread of new financial solutions.
The second article presents the effects of the online marketplace model on e-commerce, with particular attention to the market entry opportunities of small and medium-sized enterprises and the structural dependencies resulting from platform-based operations. The study sensitively highlights the duality that digital marketplaces simultaneously open up new business opportunities and create new types of vulnerability.
The third publication in our issue examines the phenomenon of workplace psychoterror as an organizational quality risk. Through the economic model of human capital loss, it draws attention to the fact that the quality of organizational operations cannot be interpreted without taking into account human factors, the workplace atmosphere and employee safety.
The fourth study analyzes the acceptance of guerrilla marketing and the perception of its future role among high school students. The study is particularly relevant from the point of view that the communication habits, consumer attitudes and marketing sensitivity of the younger generations provide an increasingly important basis for future market processes and the development of modern marketing strategies.
The issue closes with a workshop report summarizing the lessons learned from the professional event entitled “HR 2026 – less room for maneuver, higher expectations?” The report highlights that human resource management today is forced to respond to strategic, technological and human challenges at the same time, while organizations are increasingly demanding efficient, data-driven and yet people-centered operations.
We are convinced that the studies in this issue carry a common message: quality in the 21st century can only be interpreted in an interdisciplinary, systemic and future-oriented approach. Whether it is digital finance, platform economy, organizational culture, marketing or HR, the issue of quality always appears at the intersection of adaptability, awareness and responsible thinking.
We trust that our issue will not only provide useful professional knowledge, but also provide new perspectives and inspiring ideas for our readers.