Hungarian Quality Journal

Consumers’ assessment of the role of social responsibility – Consumer reactions, responses, and opinions regarding corporate social responsibility

Metadata

Author(s): Garai-Fodor Mónika, Popovics Anett

DOI: https://doi.org/10.65513/MaMi.2025.11.31

Publisher: Nemzetközi Oktatási és Kutatási Központ Alapítvány

Volume: November 2025

Volume number: 34

Issue number: 11

Journal: Hungarian Quality Journal

ISSN (Print): ISSN 1416‑9576

ISSN (Online): ISSN 1789-5510

Pages: 31–43

Keywords: corporate social responsibility, consumer behavior, generations, trust, purchase intention

Abstract

The study analyzes the issue of corporate social responsibility in line with consumer reactions. The study presents the partial results of quantitative primary research: we analyzed 2,198 questionnaires as a result of an online survey. Based on the results, it can be demonstrated in which areas consumers consider corporate social responsibility to be truly important and significant, and what consumer reactions CSR activities elicit.
Consumers increasingly expect companies to act responsibly and have a positive impact on society and the environment, so CSR activities can be key to the long-term success of companies. Corporate social responsibility is important in the business world because it helps build reputation and manage reputation. Through CSR, companies can have a positive impact on society and the environment, contributing to sustainable development while achieving long-term stability and competitiveness in the market.

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