Absztrakt
Relevancia: A digitális transzformáció kritikus fontosságú a kkv-k versenyképessége szempontjából, sikere azonban alapvetően a vezetői kompetenciáktól függ, nem pedig pusztán a technológiától.
Célkitűzés: Ez a tanulmány azt vizsgálja, hogy a projektmenedzsment kompetenciák hogyan befolyásolják a digitális transzformáció teljesítményét az európai kkv-kban, integrálva az innovációt, a fenntarthatóságot és a digitális felkészültséget, mint elősegítő tényezőket.
Módszerek: Kvantitatív, vegyes módszeres tervet alkalmaztak, elemezve 120 kkv projekt szakember kérdőíves adatait részleges legkisebb négyzetek strukturális egyenletmodellezés (PLS-SEM) segítségével, interpretatív kvalitatív betekintésekkel alátámasztva.
Eredmények: A projektmenedzsment kompetenciák jelentősen fokozzák a digitális transzformáció teljesítményét, az innovációs képesség és a fenntarthatósági orientáció részleges mediátorként működik. A digitális transzformációra való felkészültség erősíti a kompetencia-teljesítmény kapcsolatot, jelezve, hogy a vezetői képesség a legnagyobb hatást a digitálisan felkészült környezetekben fejti ki.
Következtetés: A tanulmány továbbfejleszti az elméletet egy képesség-mechanizmus-kontextus modell bevezetésével, amely elmagyarázza, hogy a kompetenciák, az innováció, a fenntarthatóság és a felkészültség hogyan alakítják együttesen a kkv-k digitális eredményeit, stratégiai következményeket kínálva a kompetenciavezérelt, jövőorientált átalakulásra összpontosító vezetők és politikai döntéshozók számára.
Cikk letöltése
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